1. More competition
With 70% of companies creating more content than ever in 2016, the glut of content inherently makes it more difficult to get noticed.
2. Organic reach is nearly gone
Most brands relied at least in part on organic social media posts to drive content consumption. With the free lunch just about over in social media, new avenues for awareness-generation must be embraced.
3. Watching instead of reading
Spurred on by social platforms who benefit if the standard “unit of content” becomes short video rather than a Web page (which benefits Google), everyone seems to be all-in on video, which requires retraining and reconfiguration of content marketing processes.