1. Find Micro-influencers Among Your Fans
If you look through your social media followers, chances are you’ll find micro-influencers who are already interested in your business or brand. Promoting your business through micro-influential fans can be much more effective for these reasons:
- It will take less effort to convince them to work with you.
- Your partnership will be more authentic.
If you approach influencers who have never heard of your business, it will take some time and effort to win them over. They might be hesitant to partner with a business they’re not familiar with and might even reject the proposal altogether.
When you approach influencers who are already fans of your business, however, you won’t have to waste your breath selling your business to them. They already know and trust you. Many of them might even jump at the opportunity.
2. Research Hashtags to Find Influential Users
Some micro-influencers may have never heard of your business, but that doesn’t mean they won’t be interested in your products or services. Hashtag research can help you identify influential users who are already interested in products or services similar to what you offer.
These influencers are more likely to be interested in a partnership with your business. They’re also more likely to reach the right audience, making your campaign more effective.
When you choose a hashtag to research, make sure it’s specific, not generic. For example, if you’re marketing organic food products or organic meals, #organicfood is a much more effective hashtag to research than simply #food.
After you pick a relevant hashtag, search for it on Google. You’ll get results from both Instagram and Twitter. You can conduct your research on either of these platforms, but Instagram is preferable because the results are simpler.
3. Do a Google Search for Local Bloggers
If your small business serves a specific geographic area, searching for bloggers in your vicinity can help you find relevant micro-influencers. Local bloggers often engage readers from a specific area. They have significant readership and can be classified as micro-influencers.
To do a Google search for bloggers in your area, use the term “bloggers” and your city/neighborhood name. For example, searching for “bloggers in bay area” turns up results for articles and lists that mention top bloggers in that area.
For a more relevant search, add a keyword related to your business. If you’re a restaurant or a food-related business, for example, search for “food blogs in bay area” to find local bloggers who write about topics related to your business.
Go through these articles and check out the blogs mentioned in the list. You should be able to find popular local bloggers who can help you engage with your target audience. Look through their blogs and see if their content matches what you’re looking for. You can then reach out to them and engage them for a partnership.
4. Use Third-party Tools to Find People in Your Nichehttp://www.socialmediaexaminer.com/how-to-find-social-media-micro-influencers-for-your-small-business/
Manually looking through different user profiles on social media can be time-consuming and may not provide you with essential stats like retweet and reply ratios. You’ll be relying on observation alone, which can be unreliable at times.
Using influencer research tools like BuzzSumo, Klear, and Ninja Outreach makes it easier to find micro-influencers to engage with. You’ll get accurate results while freeing up valuable time to work on other aspects of your marketing.
BuzzSumo lets you search for influencers using specific keywords. In the search results, you can easily view the stats of each influencer. The number of followers gives you an idea of the influencer’s reach, and the retweet and reply ratios inform you about his or her engagement rate. On the Twitter Influencers tab, enter your keyword (“gaming”, for example) and click Search.