1. Provide Sales Support With Native Chat
Native chatting (or “conversational ecommerce”) is using the messaging services within each social network to automate, customize, and personalize your communication.
2. Monitor Conversations About Your Business
Social media is a goldmine for listening to and participating in customer conversations. However, the constant onslaught makes it difficult to identify the information that really matters. Brand listening is the art of deriving valuable insights by observing, compiling, and analyzing conversations about your brand, industry, and competitors.
Keeping a finger on the pulse of your online audience helps you salvage tricky situations, reward brand advocates, generate new leads, mine creative marketing techniques, identify customer pain points, track sentiments, and gauge motivations. On top of that, the keenest companies track their competition, too, ready to swoop in and help any dissatisfied customers.
3. Encourage People to Share Their Customer Journey
Success on social media depends less on how much you talk about yourself and more on how much your customers talk about you. Similar to UGC, purchase-process sharing means encouraging consumers to share their favorite items before, during, and after a purchase
4. Make It Easy to Buy on Your Social Channels
Social-driven retail sales are growing at a faster rate than all other online channels, and buy buttons play a starring role in this growth. Buy buttons let users make seamless and secure purchases from within social networks themselves. They reduce what’s normally a multi-step process to a single click. Let’s look at two options.
Facebook Buy Button
In June 2014, Facebook unveiled their first buy button to the public. This September, they launched a buy button for Messenger. If you host a Facebook store, you can showcase your best products, hold special Facebook sales events, display exclusive merchandise, and have a dialogue with customers.
5. Curate and Feature User-generated Content
User-generated content (UGC) is content created and shared by your fans, followers, and customers on social platforms, either spontaneously or through contests or giveaways.
Does curating UGC work for ecommerce? Absolutely. According to Business Insider, consumers who come across UGC are 97% more likely to convert than those who don’t.
User-generated images (images created by customers featuring your products) are especially powerful. In fact, when online shoppers were asked to choose between UGC (like people post to Instagram) and professional images on product description pages, the overwhelming preference was for Instagram photos: 77% to 22%.
Those kinds of findings are why Yotpo created their social curation tool for Instagram. Using authentic visuals will demonstrate social proof, drive high-intent users from Instagram to product pages, increase on-site conversions, and improve ad performance.
6. Produce Seasonal, Topical, and Event-related Content
Nearly all ecommerce businesses operate on a seasonal calendar, and for the most part, they do a great job of creating sales, discounts, emails, and incentives. They’re also outstanding at stocking their social streams with announcements about all of those seasonal ecommerce activities.
Where most stores fall short, however, is with creating seasonal content that isn’t overtly promotional. Why is that a bad thing? Because dominating your seasonal activity with one pitch after another comes off as thoroughly disingenuous … and even antisocial.
The answer is to get organized with a social content-creation platform like PromoRepublic.
With a library of thousands of seasonal, topical, and thematic templates (including celebrations as specific as Hugh Laurie’s and other celebrities’ birthdays), PromoRepublic makes it easy to craft genuinely social posts related to the events your audience cares about. Plus, the content calendar lets you load and schedule those date-sensitive posts.
7. Create Social-friendly Imageshttp://www.socialmediaexaminer.com/7-tips-for-improving-online-sales-using-social-media/
You’d be hard-pressed to find any kind of social content without visuals. As users get more discerning, however, they’re shunning generic stock images.
A Chute DigiDay Today on the state of visual marketing determined that more than 70% of respondents find images at least twice as effective as text content alone.