When a brand finds the right person as an influencer, that’s when the real magic happens—not to mention increased sales, improved ROI, and the mercurial factor of customer loyalty. Savvy brands will implement, or strengthen, their influencer marketing strategies not only because it’s fun, but because it will outdistance most other inbound tactics.
Here We announce 15 Reasons About why You need to Include Influencer Marketing to Your 2017 Content Marketing strategy?

1. Consumers aren’t interested in traditional Advertising

Consumers aren’t interested in traditional marketing tactics anymore. They would rather put their trust in spokespeople—especially YouTube stars—because they seem more credible than brand advertising.

2. Word-of-mouth outreach has more credibility

Word-of-mouth marketing boosts brand identity and recognition through stories about people, instead of just the brand. Brands can launch new products, communicate important milestones, and increase awareness.

3. Engagement Rate is Higher

Key Performance Indicators (KPIs) such as views, reach, and engagement rates all spike because audiences feel connected to the influencer and follow loyally.

4. Influencer Voice getting More Appreciation

Influencers have the charisma to create reactions and mobilize opinions through unscripted dialogue and impromptu promotions.

5. B2b Brands Heavily rely on Reviews

B2B buyers rely heavily on peer opinions and reviews, and appreciate authentic influencer input.

6. Engaging More Brand Awareness

B2C influencers engage consumers, improve brand awareness, and boost sales.

7. more opportunities for consumer engagement

Emerging social platforms provide more opportunities for consumer engagement with influencers.

8. Cost effective

Influencer marketing is considerably less costly than other promotional tactics.

9. Targeted Reach

Influencer marketing can reach interested target audiences more effectively for active engagement.

10. Delivering 11x ROI

It’s one of the strongest marketing tools available, delivering 11x the ROI of a banner ad

11. Easy to Implement

Any brand or business can easily implement influencer marketing with relatively little ramp-up production or expense.

12. It Helps SEO

Influencers help boost your SEO because they often have their own highly rated websites that get high exposure, giving your brand that desirable halo effect.

13. New audiences become available to companies

New audiences become available to companies utilizing influencer marketing due to the influencer’s reach and exposure.

14. The likeability factor goes through the roof

The likeability factor goes through the roof for brands who grab the tail of the influencer comet by featuring a popular influencer. Authenticity is critical, and consumers will be more inclined to engage with brands.


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