1. Consumers aren’t interested in traditional Advertising
Consumers aren’t interested in traditional marketing tactics anymore. They would rather put their trust in spokespeople—especially YouTube stars—because they seem more credible than brand advertising.
2. Word-of-mouth outreach has more credibility
Word-of-mouth marketing boosts brand identity and recognition through stories about people, instead of just the brand. Brands can launch new products, communicate important milestones, and increase awareness.
3. Engagement Rate is Higher
Key Performance Indicators (KPIs) such as views, reach, and engagement rates all spike because audiences feel connected to the influencer and follow loyally.
4. Influencer Voice getting More Appreciation
Influencers have the charisma to create reactions and mobilize opinions through unscripted dialogue and impromptu promotions.
5. B2b Brands Heavily rely on Reviews
B2B buyers rely heavily on peer opinions and reviews, and appreciate authentic influencer input.
6. Engaging More Brand Awareness
B2C influencers engage consumers, improve brand awareness, and boost sales.
7. more opportunities for consumer engagement
Emerging social platforms provide more opportunities for consumer engagement with influencers.
8. Cost effective
Influencer marketing is considerably less costly than other promotional tactics.
9. Targeted Reach
Influencer marketing can reach interested target audiences more effectively for active engagement.
10. Delivering 11x ROI
It’s one of the strongest marketing tools available, delivering 11x the ROI of a banner ad
11. Easy to Implement
Any brand or business can easily implement influencer marketing with relatively little ramp-up production or expense.
12. It Helps SEO
Influencers help boost your SEO because they often have their own highly rated websites that get high exposure, giving your brand that desirable halo effect.
13. New audiences become available to companies
New audiences become available to companies utilizing influencer marketing due to the influencer’s reach and exposure.
14. The likeability factor goes through the roof
The likeability factor goes through the roof for brands who grab the tail of the influencer comet by featuring a popular influencer. Authenticity is critical, and consumers will be more inclined to engage with brands.