Influencer Marketing going to get bigger, and with mega-influencer costs going through the roof, you need to seriously consider launching a micro-influencer campaign. They often have hyper-engaged followers and with the increase of ad-blocking software use, you need to find creative ways to get your message heard and your brand seen.
The Tyoe of Influencers and Avg Engagement Ratio
- Mega-influencers with one million to 10 million followers see only a 1.7 percent "like rate."
- In the zone of 10,000 to 100,000 followers, there is a 2.4 percent like rate.
- Micro-influencers who have 1,000 to 10,000 follower have a 4 percent like rate