Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings.

Facebook llows Pages to formally share a job opening in Tab

Facebook llows Pages to formally share a job opening in Tab https://techcrunch.com/2016/11/07/jobbook/

These job postings will also show up in a Jobs tab of the Page, creating a dedicated landing place where companies can send job seekers. Businesses would get the added benefit of potentially gaining new followers whether or not someone inquires about the open position, compared to a relatively static Careers page on a company’s website.

Job postings will include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s public profile. That could help people quickly apply for multiple jobs without typing in redundant information.

Submitted applications will be received by the Page as a Facebook Message. Though this could bolster Facebook’s push to get businesses using its chat feature, it also might be clumsy for companies to mix job applications in with the customer support requests they typically get via Facebook messages. The potential option to forward job applications to the email address of the company’s recruiter might work better.

Businesses will also be able to pay to show their News Feed job postings to more people, directly competing with some of LinkedIn’s ad offerings. Facebook’s opportunity here combines its ubiquitous reach, personal data and engagement

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