How many times have you seen a blog post or book chapter begin with a quote from a subject matter expert? It’s called content curation.

What’s curation? It’s finding available content and presenting it in a meaningful way, usually around a theme. Museums curate art and artifacts. Radio stations curate music and news. Content marketers curate content created by other people and publishers: stuff people said, wrote, designed or recorded. It’s become a staple for marketers because it can help:

1. Improve your work.

2. Increase publishing velocity and volume.

3. Establish and build credibility.

4. Generates links.

5. Build relationships.

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